LittleLooks
Product Designer
Role
3 Months
Timeline
This project was completed as part of the Google User Experience Design Certificate, chosen from a selection of design challenges.
Parents need clothing for their children, yet finding reliable, affordable options can be difficult. Connecting buyers and sellers makes secondhand fashion more accessible, helping families save money, reduce waste, and keep up with children’s wardrobes.
Frequent clothing turnover makes managing a child’s wardrobe both costly and time-consuming. Parents often struggle to find affordable, convenient options while ensuring outgrown clothes don’t go to waste.
Solution
Solution
Streamline the Selling Process
Quick Listings: List items in seconds with photos, details, and a clear fee breakdown, so you can start selling right away.
Real-Time Insights: Track listing activity to gauge interest and adjust pricing for better sales.
Flexible Transactions: Choose your preferred deal method and negotiate on your terms using built-in chat options.
Solution
Simplify the Shopping Experience
Personalized Discovery: Quickly find what you're looking for with a tailored feed, filters, and smart recommendations.
Clear Listings: Access detailed product descriptions, seller ratings, and upfront pricing to make informed decisions.
Secure Transactions: Negotiate in chat and complete purchases with automated, secure payments.
Empathize
Empathize
Empathize
User Research
Six qualitative interviews were conducted with parents to understand their experiences with buying and selling children’s clothing. The research focused on uncovering obstacles, what parents value in resale, and concerns related to trust and safety.
Research Goals:
• Identify obstacles parents face when buying and selling children’s clothing.
• Discover what parents value in a resale experience.
• Assess concerns around trust, security, and protection.
Empathize
Research Findings
Interviews revealed recurring themes that shape how parents navigate children’s clothing resale, bringing attention to both the obstacles they face and the qualities they value.
Key Insights:
• Convenience is the top priority for both buying and selling.
• Clear, reliable information drives confidence.
• Transparency is essential to building trust.
Empathize
Pain Points
Despite the benefits of secondhand clothing, parents encounter recurring challenges that complicate the process. Three core pain points emerged from research preventing a smooth resale experience:
Define
Define
Persona
The research revealed two distinct approaches parents take when buying and selling children’s clothing. Personas were developed to capture these priorities and pain points, providing clarity on user needs.
Key Insights:
• Both personas wanted a simpler, less frustrating process.
• Sarah emphasized trust and product reliability.
• David prioritized efficiency and ease of selling.
Define
User Journey
Journey maps for Sarah and David highlighted the critical touchpoints, emotions, and decisions in managing children’s clothing. These maps revealed clear opportunities to reduce friction and improve the overall buying and selling experience.
Key Insight:
Clear communication and transparency ease frustrations and encourage more consistent engagement between buyers and sellers.
Ideate
Ideate
Competitor Analysis
An analysis of children’s clothing resale and management platforms identified common strengths and gaps in the market. Findings highlighted opportunities to create a more streamlined experience tailored to parents’ needs.
Key Insight:
Competitors often struggle with slow, inefficient listing flows, creating space to differentiate through a faster, more intuitive transaction process.
Ideate
Sketching
Initial sketches explored various layout ideas to present essential information, such as clothing details and pricing. These designs visualized the platform’s structure and important user interactions.
Prototype
User Flows
The key steps in the shopping and selling process were mapped out, identifying critical touchpoints. This streamlined navigation made it easier to understand the process for parents to list, buy, and discover items.
Buyer Flow
Seller Flow
Prototype
Wireframes
Building on the sketches, digital wireframes refined the layout and interactions. Focus was placed on simplifying the listing and purchasing process, ensuring that parents could easily upload items or browse for new purchases with minimal friction.
Test
User Testing
A moderated usability study with four participants evaluated how easily users could navigate the prototype and complete essential tasks. The study focused on identifying pain points and improving the overall user experience.
Study Goals:
• Assess how participants search for an item and make an offer.
• Evaluate the ease of updating payment methods.
• Measure participants’ experience in viewing and tracking updates on offers.
• Test how participants navigate the process of listing an item for sale.
• Analyze engagement with performance insights for listings.
• Determine how participants interact with and accept offers on their listings.
Test
Test Findings
Patterns in participant feedback revealed key themes, offering insights into user preferences and pain points. These findings helped identify opportunities to refine the experience and better meet user expectations.
"Knowing how many are interested would help me decide whether to offer full price or not."
"Having options for meeting instead of face-to-face would make me feel more comfortable."
"A clear breakdown of fees before listing would help me price my items better."
Test
Design Iterations
Insights from usability testing guided refinements, ensuring the platform better aligns with user needs and reinforces its value in supporting users with sustainable clothing choices.
Item Interest
Buyers can now see total views and likes, helping them gauge demand before making an offer.
Flexible Transactions
Additional meet-up and delivery methods provide sellers with more ways to complete a sale on their terms.
Fee Breakdown
A clear fee summary ensures sellers understand costs before listing, helping them price items more effectively.
High-fidelity Designs
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Home
Product Pages
Access detailed product info, including descriptions, brand, size, and delivery options, with easy access to the seller’s profile.
Seller Profiles
Browse trusted seller profiles, including ratings, reviews, and past listings, to shop confidently.
Notifications
Stay updated with real-time alerts on negotiations, payments, and shipment progress, ensuring you’re always informed.
Account
View and update your details, track activity, adjust notification preferences, and access support resources.
List Items
Sell items effortlessly by quickly listing them with key details and selecting the best deal method for your needs.
Transparent Fees
View a clear breakdown of fees before listing, so you can make informed decisions and get the most out of your sales.
Balance
View past transactions and securely withdraw funds at any time, making it easy to manage your balance and monitor your financial progress.
Looking back on the design process highlights key improvements and areas for future refinement. Moving forward, additional enhancements can further streamline the selling experience and support long-term engagement.
